SAE Magazine 13-3

INDEX king, you are earning an , and have a purpose – ing-stone to your ideal job s have all come from the oor artist. Take control of hing a constant revenue ts sleep late and sit on happen, and believe that right of a passage. Stop your mobile and arrange e-to-face. end a gig. This is called espite the power of social with others is still more t in digital nirvana. a is useful and important, nships in the real world to of your brand, as an in- en a website and Twitter because if people do not p will your online presence book ‘like’ is simply a social on.A‘like’ seldom earns us tion that collectively earns gently performing our art, d keeping our word. Let us stop believing that if we did not do well at maths in school, lack a qualification, but love com- posing, producing and engineering music, that we cannot also have the business skills to gain the world’s respect and earn good money. The music industry has few rules and is all about self-expression. These are aspects that make this industry such an attractive proposition for many of us. However, we are still citizens of the world and the rules of business also relate to us. Let us collectively embark on a sustainable and gratifying journey, instead of showing off, pre- tending, and chasing airhead dreams and instant gratification that have no substance, and gain zero respect from others. You can do this, but you have to mean it. n

SAE Magazine 13-3

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