SAE Magazine 13-2

382 Capetown +++ SAE Cape Town’s Workshop W CampusNews SAE & SAE ALUMNI NEWS // INTERNATIONAL NEWS SAE Cape Town Breathes Life Into Music Conference n SAECapeTowncontinueditspioneeringinvolvement in the South African music industry by sponsoring workshops at the Breathe Sunshine African Music Conference. The conference was hosted at the iconic City Hall in Cape Town’s central business district. Theconferencewasattendedbyahostofestablished andup-and-comingcomposers,musiciansandindustry practitioners from around the world with a passion for and involvement in music on the African continent. Delegates represented Holland, USA, Spain, Malawi, Nigeria, Mozambique, Zimbabwe, Kenya, The Democratic Republic of Congo and Senegal. Theconferenceusedauniquehybridmodel designed for developing markets which cater for newcomers to the entertainment industry. This is done through EmpoweringYourArt workshops and presentation of high-level music business panels for the established industry professionals present. Withalltheworkshopsexceedingcapacity,it provided evidence of the hunger and need for knowledge in the rapidly growing African entertainment industry. Topicsincluded:MarketingfortheArtist(SocialMedia, PR), How to Take Your Electronic Music Live, How to Make a Music Video, and How to Promote and Run Your Own Event. They we the most respected people music industry. The conference was delib placeduringtheweekofthe Cape Town International Ja the ideal opportunity fo delegates to spend a week entertainment industry. n Degree’sAnother Jewel n SAEInstituteSouthAfrica in higher education after first ever specialised degr and music production. The first crop of SAE Sou in Sound Production deg exciting new course in Feb Initially 40 students were high that many more had round on enrollment. Taken over three years t aspect of the art and scie It also covers business entrepreneurial spirit and SAE is renowned for.

SAE Magazine 13-2

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