Please activate JavaScript!
Please install Adobe Flash Player, click here for download

SAE Magazine 13-2

210 Berlin +++ Berlin film students gain practical experience +++ Meet t CampusNews SAE & SAE ALUMNI NEWS // EUROPEAN NEWS Field trips Roundup n In all courses at SAE, it is an integral part, that students already during their studies get in contact with representatives of industry. So students of the web design courses visited the agency Scholz & Friends in Berlin-Mitte. Scholz & Friends Group is one of the largest and most prestigious advertising agencies in Europe and one of the top addresses of the creative ­communications industry. As “Orchestra of Ideas”, the agency group offers the entire spectrum of ­communication tools. Many well known campaigns of Scholz & Friends are for example, the Saturn (“! SooDoart”)andOpel(“Welivecars”).The­Agency won numerous awards for their campaigns. During the two-hour visit, two employees of the ­agency provided the students with some of the ­campaigns and labor cases before they gave them a very interesting insight into the way of playing the “Orchestra of Ideas”. So they learned on the one hand facts and interesting background stories to the FAZcampaign(“Behindthisisalwaysacleverhead”) and learned the characteristics and reactions of var- ious campaigns for Mercedes. The film students had in addition to the numerous workshops and practical sessions the opportunity to look behind the scenes of big studios and TV shows. In addition to visit the ARD many radio- and two TV-s political events will be ­students were able to impression of Fernsehwer With four modern televis ­optimal conditions for the i projects. Whether live or r 27 interconnected Final C

Pages