SAE Magazine 13-2

172 A network is how we establish our place within society’s business and social com- munities and forms the vital link in creating awareness in others of who we are and what we do. As with any product, you cannot be referred for an opportunity if a person or company does not know you exist. The more people and organisations that know and trust you, the greater the opportunities are for referrals of you and your services. A referral is free and often leads to work. Networking is defined as, interaction with others to exchange information and develop profession- al or social contacts. Consequently, networking by its very definition is a proactive and deliberate endeavour. No person has a network by accident. As with all things, some find networking easy and enjoyable and others are intimidated by it. Some even find the thought of having to be the right person in the right place excruciating. You do not have to be an extrovert or an entre- preneur to create a network and be taken seriously. You simply need the will and focus to do so. Think about this the next time you want to sleep in, or succumb to a lack of confidence. While you are sleeping, or playing small, someone else is networking and getting known. If they are skilled and reliable, it leads to the expansion of their network, while yours stagnates. Think of how many times one for his or her time, exp have a presence within y communities, and are sk will do the same for you. ties are: skill and integrity. Because we work earnest our networks, we will compromise our own cred one who may deliver. We if we are sure that they when you refer someone important to your network referring people to you. While you are creating an pay attention to the follow Production & Know How // Your Network is your net worth Your network is your net worth – A networking survival guide in the d Networking is interaction with ot informat develop pro social co

SAE Magazine 13-2

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