SAE Magazine 13-2

166 But there are a lot more fac the extension of ‘flat desig For example the change web or on displays in text elements with a lot important component of ‘fl past web designers could fonts. Those have never b able for a design. One of resolution. But times are c On the one hand there a fonts in web projects dire the quality of fonts has rea especially since the inven by Apple. Due to this progress th reduction of things such effects and simultaneousl elements. Websites starte The development of the important. Nowadays we smartphones and tablets adjusted. That meant a Production & Know How // Flat Design ’Flat design’ concentrates on the essentials rather than optical gadgets such as drop shadows, textures, extensive gradients or three-dimension- al elements. Instead we find crisp edges, single- colored solids, big sans-serif typography and clear structures. ‘Flat design’ focuses on minimalistic plainness without becoming boring or bleak. But where does this trend come from? Who would have guessed that Microsoft would set a design- trend sometime? To be honest, I did not! It would be wrong to say that Microsoft actually invented ‘flat design’. Websites and interfaces with clear struc- tures are not a complete new idea. But it is without doubt that the publication of Microsoft’s Windows 8 duplicated the number of ‘flat design’ websites. Photo:futureinsightslive.com futureinsightslive.com A ‘flat designed’ website. ‘Flat design’ with clear structures for ‘mobile first’ w thought of ‘resp

SAE Magazine 13-2

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