SAE Magazine

o Berlin. ice city. One of the great many different things, sub reas in Berlin – each has ere or style: I’ve recently compare the cost of living eat out for 8 Euros, which n and also the size of the reen are great. ee time? hrerschein a couple of boat-driving license. In my ng quite a bit – of course in nse for everything - so that challenges that I took on Besides that I like photo- ic, keeping up to date with ology. I like travelling and ures and I really like r driving licences and on et skiing and snowmobiles. utes of fame. government decided to ake people more friendly otivate good behaviour on ased a number of stickers km/h“ or “I love keeping a s like that. INDEX At first, I thought, this is something where I can make a statement and perhaps make some money just for fun? I sent out a press release on the same day, designed a website and made some mock up photos and sent it to some newspapers and as a total surprise this thing worked. By the morning there was a small section in the newspaper featuring my stickers like: “I love driving 180 km/h“ It was picked up quite well by the media and in the evening I was on a live TV show, the next day it was in even more newspapers, websites and magazines. I had my brother watching the orders coming in while I was sitting on that live show, I got an SMS: We have 1500 orders coming in! It was never expected that it would be such a success. It was really meant as a fun thing. I ordered some stickers, but I never had them in time for the TV show - the stickers came out two days later. That has been my 15 minutes of fame, I guess. n One of the newspaper articles about Silvan’s ‘Just for Fun’ campaign

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