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SAE Magazine 12-2

StockholmCampusNews ➤ This was the culmination of a process that began in early 2008. Since then SAE Institute Stockholm has been working with leading industry officials, ad- visors and organisations to develop a one-of-a-kind course especially designed to meet the demands of a partially transformed music industry, in need of competent creative, fresh minds. Years of development and research in conjunction with SAE Institute’s long international experience, historical recording studio Soundtrade Studios and excellent industry relationships finally gave birth to the first course which started in June 2011. During the course of the first year more than 30 Swedish and international business officials/com- panies have been involved in giving the students the most comprehensive and groundbreaking music business education out there. Some of the partners involved have been Örjan Strandberg (SAMI, STIM, SKAP etc.), Carl Rosen- berg (CMR Music Group, The Manhattan Center Studios), Anna Moore (PR firm Moore to be), Alex Sayz (DJ), Jeffery Webber (Producer), Patrik Lars- son (Playground music, Headlock Management), Hilda Sandgren (MTA Production), Emma “Miss Di- lemma” Karlsson (DJ, SEO/SEM Consultant, swed- ishtechno.com founder) to name a few. +++ Music Business Programme 1.0 +++ Unique partnerships and events +++ Successful Students and Staff +++ Soundtrade Studios News +++ Music Business Progr +++ Music Business Programme 1.0 +++ Unique partnerships and events +++ Successful Students and Staff +++ Soundtrade Studios News +++ Music Business Programme 1.0 +++ Unique partnerships and events +++ Successful Students and Staff +++ S We are proud to announce that all students’final pro- jects were very impressive. Each final project had to cover the planning, recording, production, mix- ing, marketing and managing of a real artist/group where everything needed for a release of a single on iTunes, Spotify, Amazon etc. had to be provid- ed by the student, including all contracts drafted for all partners. Furthermore all promotional material, graphics, social media presence, web pages, blogs, search engine optimisation and marketing strategies also had to be in place by submission. The sheer scale of the final project involved a lot of very hard work, but with the support of our faculty and external lectures/advisors and the great pas- sion and knowledge of each student, all projects were successfully finished in time. Several of these projects/artists have successful releases enjoying sales in downloads or legal streams on Spotify and other similar distribution channels. Furthermore all the students made us even more proudwiththeirgreatbusinessproposalsandpresen- tations for Peter Almberg, CEO of Global Exchange Group (www.gxg.se), in late May. Peter Almberg’s expertise includes business and company develop- ment and he has a lot of experience from the music industry as well as the world of venture capital. Peter was very impressed by the students work, fresh and promising business ideas and presenta- tions. We would like to thank Peter Almberg for pro- viding this opportunity for our students. SAE institute would like to thank all partners in- volved in this course, especially the lectures, advi- sors, course coordinator Anders Lundin, top lecturer Örjan Strandberg, advisor Janne ‘Lunkan’ Lundqvist and all developers. Special thanks to Elisabeth Wid- lund from Musiksverige, the umbrella organisation for the Swedish music industry, for her workshop for our students. Finally, most of all, we would like to thank the students of the first MBP class for their passion, dedication and hard work. We wish them good luck and are looking forward to an exciting time with Music Business Programme 612 for the second edition of this course aka “MBP 2.0”. n 220 SAE & SAE ALUMNI NEWS // EUROPEAN NEWS Index

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