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SAE Magazine 12-2

Rubbish! If you record a soft sound loud, you will simply have to pull its fader down in the mix. The best sounding productions (regardless of genre) have dynamics, period. In summary, the 70% philosophy will support us to produce superb productions that are engaging, powerful and exciting by being sure, before we press record, that the performance and tones are balanced. Once we’ve achieved the 70% philoso- phy we can sit back, relax and enjoy the music and the production process with the peace of mind of knowing that we have captured something special and don’t have to rely on the mixing and master- ing. Our love of music is what brought us into this crazy business in the first place, so, let’s enjoy our- selves and stop hoping we will receive a great pro- duction back from the mastering engineer because we ensured that by the time our finger hit the re- cord button, we had nailed it already! Until next time, have fun, don’t monitor too loud- ly and let your love of music dictate how you work and don’t obsess that you have to have X preamp or Y speakers. The listener doesn’t care! n Our love of music is what brought us into this crazy business Make sure your composition is strong and well rehearsed before you press record. 90 Production & Know How // The 70% Philosophy Index

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