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SAE Magazine 12-2

This sector is almost infinite, something I was al- ready able to see at the beginning of my career as a sound producer. Now with my plug-in, it is within reach and thanks to the work of many, it can now become a new reality. The SPATIAL AUDIO DE- SIGNER TM (SAD) is the door to this new audio dimension. However at present, this is just a small door,behindwhichliesawholecountrywhichmust first be discovered. We must also first adjust many elements to make access uniform, simple and of a better quality. But for me, this recognition of won- derful new possibilities is a kind of unavoidable call to march forward and try it out; I hope it’s the same for others too! But how can I conquer this new land when no one at home wants to help? Sure, in the studio you can throwsomethingtogetherforyourownpleasurebut at home that definitely won’t work for any length of time. So the challenge is to share the enjoyment with others and create a business model from it which will make a living. In my opinion, there are three options: events, such as in theme parks or at functions, the cinema and headphones. These last two lead to the end user and therefore form the basis of a business plan. In the cinema, this has already begun. Since 2005, Wilfried van Baelen, successor of Werner Dabringhaus (2+2+2), amongst others, has been involved in 3D matters and has taken the necessary steps in technology and communication. The format is known asAuro-3D® and over 50 cin- emas worldwide are currently equipped with their sound systems. The format involves things like ar- ray specification and an lossless encoding process which ‘packages’ multi-channel PCM stems e.g. 9.1 into lower layouts e.g. 5.1, keeping PCM. A domain, where previously only a few companies like Dolby were present. Dolby also recently re- leased a 3D audio cinema format called Dolby At- mos. Recently Dolby bought IMM sound from Bar- celona which has an similar layout asAtmos which is installed in round about 40 Cinemas worldwide. In Germany we are currently lucky enough be- cause we have two of such, one in the UCI cinema in Dusseldorf and one in the UCI Hamburg Oth- marschen. This, now ‘Dolby Atmos ready’ sound systems,  are a part of UCI’s ‘iSens’ systems. ➤ Luna Studio Hamburg – 3D New formats like surround and 3D can’t be conceived alone. 84 Production & Know How // Tom Ackermann Index

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