SAE Magazine 12-2

What advice would you give to our SAE Institute students? I can only advise SAE students to take their stud- ies seriously. The job market changes quickly and often unpredictably. Many employers already de- mand flexibility and additional generally applica- ble professional qualifications. Studying abroad, internships, language courses etc. are also differ- entiating factors that students need to take into account during their studies. In general, students should learn about the job market at an early stage, and as broadly as possible. The successful comple- tion of one of SAE’s many courses can serve as in- spiration for starting a carreer or futher studies. n SAE Vienna graduate Paul Steiner wins the Rudolf Sallinger Prize: Paul Steiner has been awarded the 2011 Rudolf Sallinger Prize for his dissertation “Sensory Branding – the basics of multi-sensual brand management”, completed at the Institute of Management Information Systems at the Vienna University of Economics and Business (supervisor: Prof. Roman Brandtweiner). The awards ceremony was held on 16 March 2012 at the “Mozartplatz Forum” in Vienna. Dr Alexander Biach, Vienna Economic Alliance Director and CEO of the Rudolf Sallinger Fund honoured this year’s nine winners in the presence of the Chairman of the Fund, former Federal Chancellor Dr Wolfgang Schüssel. The Rudolf Sallinger Award is one of the most important awards for Austrian economic scientists. It is awarded annually in memory of the former president of the Federal Economic Chamber for outstanding scientific publications which are likely to lead to a better understand- ing of the problems of SMEs and which promote independence and co-operative partnerships amongst people. In the 33 years since it was founded, the Rudolf Sallinger Fund has honoured over 400 young academics for their outstanding scientific work. Paul Steiner, M.A., B.A. (Hons.) studied at the Vienna University of Economics and Business, at the Melbourne Business School in Australia, at the Danube University Krems and at SAE Technology Institute in Vienna. He is the author of several textbooks, “Sensory Branding” (2011) “Sound Branding” (2009) and “Indie Podcast” (2007) and is currently researching for his PhD at a prestigious German automotive corporation in the field of sound branding. ■ Steiner-paul@gmx.at Infobox 74 People & Business // Interviews and Stories Index

SAE Magazine 12-2

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