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SAE Magazine 12-2

Sensory Branding textbook It has been a few years now since you studied at Institute SAE. Why did you choose an SAE education? I t’s been about 6 years since I successfully completed my research degree, a Bachelor of Arts (Honours) in Recording Arts at SAE Vienna. However, before the start of the Audio Engineering Diploma in 2003, I had already begun a degree in business administration at the Vienna University of Econom- ics and Business. I realised relatively quickly that just completing the business administration diploma programme alone would not meet my demand for a unique education that would differentiate me from my fellow students. There- fore, I began to look out for a practical addition to my theoretical business studies, which I found in SAE Vienna’s Audio Engineering course. How were you able to combine your two simultaneous degrees in terms of both time and content? It’s true that seriously taking on two degrees at the same time is a challenge. Although some time conflicts and certain hardships are unavoidable, com- pleting both studies successfully is far from impossible. In my case, the combination of the very theoretical studies at the Vienna University of Eco- nomics and Business and the very hands-on training at SAE Vienna was a great help. My passion for music was especially important. I had back then worked as a DJ in Vienna and Lower Austria for several years, and also regularly recorded bands in the recording studio over the course of my SAE training. To me, my studies felt less like a burden and more like they perfectly complemented each other. In any case, a degree should be seen as a worthwhile long-term investment in your future. ➤ … an interview with economist and author Paul Steiner. 71 People & Business // Interviews and Stories Index

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