SAE Magazine 12-2

Which customers want the technology? Those who wish to present themselves as early adopters, and present themselves innovatively with innovative technology. How do things look in terms of budgets? Budgets will increase as 3D imaging becomes more widespread. 3D imaging in cinemas and living rooms. More and more relatively affordable TVs are 3D-ready. Will the technology become established in living rooms too or stay limited to mainly cinemas? The glasses are always mentioned as a hurdle or an impediment to widespread distribution in private living rooms. As long as these glasses remain necessary, the content of what’s on offer in 3D will have to be even more convincing. Watching a 3D film at home has to be an event, offering the viewers added value. There should still be something happening in the cinema too though. I’d like to see the adverts in 3D during a 3D cinema presentation too, there’s still potential there. Which projection technology do you prefer and why? Polarised or shutter? I personally prefer polarised. Although the full HD resolution can be achieved with shutter technology, I find the passive sys- tems less tiring. With polarised glasses I can also leave the surrounding lights on without being disturbed by flickers. What are your predictions for the further development of 3D imaging? TVs will be become better, the glasses will disappear and many consumer goods like games consoles, handycams and mobile ➤ 3D imaging in cinemas and living rooms 55 PEOPLE & BUSINESS // 3D STEREOSCOPY Index

SAE Magazine 12-2

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