SAE Magazine 13-3

296 Madrid +++ SAE Students Enjoy Warner Music Masterclass CampusNews SAE & SAE ALUMNI NEWS // EUROPEAN NEWS SAE Students Enjo Warner Music Mas n SAE Madrid rolled out the red carpet as President of Warner Music Spain, José Carlos Sánchez paid an inspirational visit. The high profile visitor delivered a session to SAE students on the key aspects of marketing applied to the music business. During his visit in May last year, he analysed what the music business has in common with other industries, what sets it apart and how it has had to adapt to the economic crisis and changes in the market. As a starting point, he used renowned marketing book The 22 Immutable L by Al Ries and Jack Trout The book is a reference implement marketing stra and makes the reader thin in the world of marketing. José Carlos analysed eac innovative marketing techn years of industry experienc gave the students a better u business and how it works. Thestudentswereabletora

SAE Magazine 13-3

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