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SAE Magazine 13-2

88 People & Business // Audioahead Sascha Blach & Johannes Bähler And what does Audioahead actually offer? “We offer royalty-free production music for film, TV, advertisement, internet, radio plays and public broadcasting, for example in shops, hotels or at trade shows”, Sascha explains. “Most of the pieces are written by ourselves – from the composer to the customer without detours. They include styles like indie rock, pop, ambient, film scores, electro and dance and business tracks. In the meantime we al- so allowed other composers into our library. It is important for us, to offer quality instead of quantity in contrast to bigger libraries and to work indepen- dently. We do everything on our own.” And why royalty-free? “Royalty-free is sexy”, laughs Leo. “No, honestly: I believe, an institution like the GEMA is antiquated in many aspects, since it often doesn’t serve the composers and artists anymore. We want to tread new paths and show, that it’s also possible to work without GEMA – it’s easier, not so bureau- cratic and above all cheaper for all!” However, the work for Audioahead still is done additionally. “Yes, we do all have other jobs, but we invest as much time as possible to make the best library we can, so that one day we might be able to make a living from it completely”, Johannes comments. “ We also give many things a try and don’t want to rely on others in these times of change in the music industry.” Custom made to mea The Audioahead team ne there is always plenty of w not composing, they are a editing orders, taking co managing the finances an site. Additionally Audioahead studio service. Thanks to training. “Yes, we also off production service. So the a single source”, Sascha that we can adapt almost to customer requirements Now and then I produce d from the metal genre. It’s variety.” Sascha and Joh for other online libraries i tion. They were able to ga they could do even bette But their main focus is o music. Johannes: “I’m alw you could ask of music. produce good songs wh successful ones. This of c but that’s where I flourish. www.audioahead.de n

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