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SAE Magazine 13-2

Events & Activities // SAE Chicago partnered with Scratch DJ Academy186 On a weekly basis staff at SAE Chicago and Scratch met to share their expertise to ensure that a successful programme would not only launch successfully, but also have the foundations in place to ensure long-term success. As a natural extension of this goal, both organi- sations learned about the history and culture of the other to see how to implement marketing messages and have effective cross-organisation conversation. The collaboration launched with a combined Open House on February 16, 2013, featuring local Chicago legend Bad Boy Bill. He gave his take on this new partnership and the evolution of the role of DJ over the years. The 125 attendees also Scratch faculty that incl Thre3style Champion DJ, dent DJ Zebo; as well as and Fabian. SAE commissioned local to paint a mural in the his signature street artist ground roots of the DJ st the Open House to the de Like any g we have the perfe Scratch DJ Aca Scratch DJ Academy panel with SAE Chicago Scratch instructors, Scratch Academy National.

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