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SAE Magazine 13-2

164 A nyone reading this article has surely navigated the internet in recent years and ended up on a lot of websites that were using so called skeuomorphisms. Skeuomorphism describes a new philosophy of design that was especially formed by Apple during the last few years. When we shoot a photo with our smartphone it sounds like a reflex camera. When we delete an email we hear the sound of paper being scrunched up. When picking a ringtone on the smartphone we can choose one that sounds like an old telephone. So already we have three typical examples for skeuomorphism. The imitation of reality in mod- ern technology. Besides these au- ditory examples there is a huge amount of visual uses for skeuo- morphisms, in particular for GUIs (graphical user interfaces), some- thing often used by Apple. The surface of the calculator-app in iOS is based on the appearance of a real hand calculator. Just as the digital notes-app looks like its real counter- part. And when we start the camera on our iPhone we see a digital lens at first, opening as soon as the camera is ready. Apart from iOS - which phisms - OS X is full of gr digital copies of originals. our ‘contacts’. We see a contacts on two pages t Even the book cover seem Beyond this there are litt morphisms which are no sight. For example the re dock or the drop shadow the finder. These are gra found their place in mode add a drop shadow to an the user feel that this elem the background. We imita use gradients on a button convex appearance, we and well-known character This is the intention and phism. It makes us (or is feel comfortable with a di seconds. Appearance, b familiar with us from the r able to automatically conn feelings with a real camer our smartphone. Inthenearfuturethequest if skeuomorphism and the “form follows function” are Agood example is the con OS X. I open up the note that I saved before. The p on single names and ge Production & Know How // Flat Design Photo:BurgerKing Many skeuomorphisms are used on the website of the Whopper, for example the staples.

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