SAE Magazine

R AND FIVE thod to discover and customers is the Lean chine method. Lean hine is a weekend work- pically starts off with a product pitches by its Based on the pitches, rganise themselves into then is to develop a ypothesis, a solution d a number of core of your product and / sing the Lean Startup tion canvas to guide the INDEX After that, the reaction to your idea by real customers is tested using a Minimum Viable Product (MVP). This is the “Get out of the building” exercise. You speak with real customers (offline and/or online) and try to collect cash or non-cash currency. Non-cash currency can be a behavior that demon- strates intent to get a benefit. In some ca- ses, this can also demonstrate your targeted audience willingness to use your product by giving you their time, contact addresses, or sign a letter of intent. “By continuously validating or invalidating assumptions, teams are forced to pivot their solution (and even problem) toward a true customer pain (Lean Startup Machine 2012).” ➤ The Business Model Canvas Photo:http://www.businessmodelgeneration.com

SAE Magazine

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