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SAE Magazine

ment ology & Principles An Innovative Approach to Starting a Business So you want to start a new business? What advice do ou receive from most seasoned business people? Go and write a business plan first. Well, according to new movement, they couldn’t be more wrong. Recently, a new trend has emerged amongst ntrepreneurs starting a business: the Lean movement. Browse through the business related vents in your city and you are bound to stumble pon, amongst others, the Startup Weekend, the ean Startup Machine or the Lean Startup Circle. INDEX by Andreas Oszkiel

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