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SAE Magazine 12-2

+++ News +++ Byron Bay Student Launches New Line of Logic Pro Keyboard Covers +++ News +++ Byron Bay Student Launches New Line of Logic Pro Byron BayCampusNews The new Brisbane SAE Institute and Qantm College campus n Byron Bay SAE student and self-professed en- trepreneur, Michael Grose, has recently launched hisownlineofAppleLogicProkeyboardcovers,de- signed especially for Macs. The key editing product Keyeditpro, which offers “over 100 awesome key- board shortcuts” for Logic Pro, has proved a seri- ous success with fellow students. Commencing his studies in 2010 as an audio student, Michael saw a niche in the marketplace and taking full advantage of the opportunity to fill it decided to develop these cost-efficient yet highly valuable products. Mike describes his idea as stemming from the per- sonal experience he had in attempting to purchase something of a similar nature: “After doing one year in audio engineering, I decided to buy a Logic keyboard express cover,” Michael said, “However when seeing that the price was way too inflamed I then decided to see if I could re-create my own version that would be affordable for the students. After six months of hard work me and my business partner delivered a well put-together cover.” The product has been a hit with his friends and the localmarketandMikenowhopestoextendKeyedit- prointothegreaternationalandinternationalarena. Currently Mike is enrolled in the Bachelor of Film Production and believes that both degree courses at SAE Institute uniquely complement each other and together support his creative aspirations. De- spite having a keen interest in audio and film, Mike said that he feels his heart lies in the development of entrepreneurial ideas and would like to indulge his ingenuity and pursue creating more products that would cater for the entertainment and creative industries. We asked Mike to shed some light on his product and also about his time at SAE Institute. What kind of marketing/publicity process has been involved in promoting your product? Keyeditpro was a hard one to work out where to get it advertised, so currently we have been promoting it through Facebook and have been getting word of mouth around SAE about the covers. Where are you from originally and what brought you to Byron Bay? I am from the Gold Coast; after working in the film industry for a while and it dying down I then decided to try comedy, while amongst the comedy scene I came across the creation of audio making. When learning more about audio I wanted to expand my horizons, as I am a professional beatboxer. My friend DJ Kendal James came to me and said I’m joining SAE and would love to mix beatbox with DJing. Are you interested? I said for sure why not. Then my destiny was made! ➤ Byron Bay Student Launches New Line of Logic Pro Keyboard Covers 241 SAE & SAE ALUMNI NEWS // Intercontinental NEWS Index

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