SAE Magazine 12-2

From a marketing point of view, prices must drop considerably Important prerequisites for this are effective man- agement structures in customer management and standardised workflows in production and post- production. Many providers specify from the out- set, for example, how many scenes a fixed length video will have, or whether there will be a profes- sional voiceover. As, from a marketing point of view, prices must drop considerably in the future, automatised tools such as animoto or magisto are predicted to have great potential in the online video market. The de- velopment of these tools for the various needs of online video providers is expected to be an impor- tant factor for the market in the coming years. On its website, provider sightseekermedien com- pares digital video production with the revolution in car manufacturing during the industrial boom of the 1920s. The car was transformed from an ex- pensive status symbol which only the top 1% of the population could afford to an affordable com- modity. An interesting aspect, but it remains to be seen how far mass production can be adapted to videos. A look at the US offers a glimpse of where this could lead. In 1,5 years (2008-2009), leading US online video producer TurnHere has produced 20,000 videos in various formats. Those interested in this boom can sign up as a video journalist at http://www.turnhere.com Mobile is the future Eight percent of online video views are on mobile devices. For 2013, this is predicted to increase by a quarter. Carbon Virgin works with two search engines on one interface and always offers video results. ■ ➤ • http://blog.searchmetrics.com /de/2011/04/07/video-opti-mierung-you- tube-und-universal-search/ • http://youtube-global.blogspot. com/2011/05/thanks-youtube-communi- ty-for-two-big.html • http://www.ovk.de • http://www.sightseekermedien.de • http://www.astramedia.de • http://www.animoto.com • http://www.magisto.com • http://www.internetworld.de/ Heftarchiv/2009/Ausgabe-25 -2009/Wie-die-Bilder-laufen-lernen • http://www.goldmedia.com/aktuelles/ trendmonitor-2012/mobile-video.html Online sector directories, newspapers, trade media, city portals Infobox 80 Production & Know How // Film // Pictures learn to run online Index

SAE Magazine 12-2

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