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SAE Magazine 12-2

What do you count as your greatest successes during your studies? One of my biggest successes must be winning the 2011 Rudolf Sallinger Award for my dissertation, “Sensory Branding – the basics of multi-sensual brand management”, which I had submitted a year before at the Institute of Management Information Systems at the Vienna University of Economics and Business. This prestigious award for Austrian economists is awarded every year for outstanding scientific publications. I am also very proud that both my dissertations and my thesis which I wrote for my degrees have been published. My Master’s dissertation “Sound Branding”, which I submit- ted in 2008 at the Danube University Krems and which has been published by leading international academic publisher Springer Gabler, will even be re-published early next year, in a second, expand- ed edition. ➤ 73 People & Business // Interviews and Stories Index

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