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SAE Magazine 12-2

What did you do after graduating from SAE Institute? After I had successfully finished studying for a Bachelor of Arts (Honours) in Recording Arts at SAE Vienna in 2006, even though my business studies degree was only half completed, I began a third degree. I chose the postgraduate Master’s degree in Music Management at the Danube Uni- versity Krems, which was new at the time. I could therefore further supplement my business degree with a degree focussing on music. In addition, I spent one or two days a week working at a small company in the marketing and communications sector. This meant I was able to gain valuable ex- perience for my business degree, as well as earn money to support myself. Did you manage to complete all of the degrees you started? (Laughs) Of course.Things must be concluded. My studies at SAE Vienna (3 years) and at the Dan- ube University Krems (2 years) were completed successfully in the minimum amount of time. My degree in Business Administration at the Vienna University of Economics and Business, however, was started first and completed last as it required by far the most time and effort. So, for example, I took my final exams during my semester abroad at the Melbourne Business School in Australia as well as doing an internship at the Austrian Foreign Trade Office in Tokyo, Japan. There I also obtained the international experience which was important to me and is often required in the workplace to- day. Of course there were always brief periods of doubt, but I always stuck to my goal of completing all of my degrees successfully. The journey is the reward. What do you work as today? In October 2010 I started my fourth and probably final degree (laughs). I’m doing a PhD in Sound Branding at a prestigious German automotive cor- poration. As part of this industry-sponsored doc- torate, which I am completing as a three-year doc- toral programme in Social and Economic Sciences at the Vienna University of Economics and Busi- ness, I can not only continue to be scientifically in- volved in this exciting and increasingly important research field, but, most of all, I can put my previ- ously acquired knowledge in the field of acoustic brand management to work for the company. For me it’s an ideal situation, which will continue until the end of next year. By then I would like to have finished my thesis on “Acoustic Brand Design” at the Vienna University of Economics and Business, and to have set myself new challenges. ➤ The journey is the reward. 72 People & Business // Interviews and Stories Index

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