SAE Magazin 2/2011

Implementation Cinemas With the competition from today’s other media, cinemas face an ongoing challenge to pull in the crowds. To do so, they must continually deliver a more exiting, fresher product. The added emotional impact and involvement of three- dimensional audio is a good way of achieving this. Auro-3D’s addition of height to conventional speaker layouts creates an entirely new effect with either 2D or 3D images, and the extra level of Aurophonic immersion is a logical step forward in the movie-going experience. Auro-3D can be implemented in 11.1 or 13.1 speaker layouts in cinemas. Home theatre With the increasing popularity of home theatre systems, con- sumers are seeking immersive experiences customized to their individual tastes. Auro-3D can provide this and is easy to install and use, as its 9.1 and 10.1 speaker layouts are based on the standard 5.1 sys- tem. In Car Entertainment Many of us listen to music in the car, whose passenger com- partment is an ideal acoustic environment for greater audio refinement. Auro-3D uses it to add three-dimensional sound to ICE. The auto industry has always embraced new technologies, and ICE plays a small but important role in a consumer’s choice of car. At minimal extra cost, Auro-3D can provide a significant edge in this area. Video games Today, gamers expect deeper involvement and realism in their video games. The latest technology in gaming visuals can now transport them into realistic 3D worlds. However, audio has lagged behind, often leaving gamers stuck with 1D (stereo) sound. This mismatch between the immer- siveness of video and audio fails to exploit games’ immersive potential and can even cause players sensory discomfort. Gaming’s interactive environment is the ideal platform for the emotional power of 3D sound. Auro-3D offers the tools to pro- vide this, giving greater realism and gaming fun whilst setting higher industry standards. Pro audio For the creation of Auro-3D content, Auro Technologies offers: • Advanced mixing and mastering tools • Auro-3D panning solutions for AMS/Neve digital mixing consoles • Plug-ins for all major digital audio workstations (RTAS/ VST/AU on Mac and PC) • An extensive upmix and downmix toolkit • Location recording systems • New recorders and microphone arrays for different record- ing situations • Compatibility with existing auditoria and mix stage designs • Additional speakers /amps thus cost a fraction of other systems ■ ➤ Octopus-Codec Die Haupt-Features des patentierten Auro-3D Octopus-Codecs sind: • Enkodierung von Mehrkanalaudio zu einem PCM-Stream mit weniger Kanälen (z.B. 9.1 zu 5.1 oder sogar 2.0), der von aktuellen Systemen auch ohne Decoder wiedergegeben werden kann. Wenn jedoch ein Decoder benutzt wird, können die Extrakanäle in ihrer Originalaudioqualität abgehört werden. • Dekodierung des originalen Mehrkanalaudiomaterials mit 100% Kanaltrennung • Virtuell verlustfreie Kompression bei größeren Raten als bei „wirklich“ verlustfreien Codecs (mindestens 2x, mit unhörbaren Verzerrungen unter -85dB) durch Verwendung nicht wahrnehmbarer Kodierungstechniken • Die höchste Abwärts- und Aufwärtskompatibilität aller existierenden Abspiel- und Ausgabeformate Auro-Matic Upmixing-Algorithmus Auro-3Ds Technologie geht mit der Erwartung einher, dass größere Realitätsnähe die Entertainmentlandschaft dominieren wird. Zusätzlich können User mit dem Auro-Matic Upmixing-Algo- rithmus immer noch ältere Aufnahmen genießen, da er jedes Eingangssignal, ob mono, stereo oder surround, in ein echtes 3D-Erlebnis verwandeln kann. Nichts hält für immer... oder doch? Audio-Technica bietet lebenslange Garantie* für die 40er Serie. Auch für alle kabelgebundenen Mikrofone der Artist und Artist Elite Serie! 104 production & Know How // Audio // Auro 3d